How to work with TikTok in 2022. A few tips from Adsbalance

TikTok as a traffic source is becoming increasingly popular among affiliates and advertisers alike. It allows you to profitably place mobile app ads in a wide range of niches, from beauty and health to finance.

If you’re new to advertising your own or an advertiser’s app, and plan to use TikTok, here are some tips from us.

• If your app can be used worldwide, suggest your affiliates start with the cheapest GEOs. For example, we recommend Egypt, Pakistan, and Iraq. It’s much easier to test your creatives in these regions.
• If you are still in doubt about TikTok as a traffic source, we hasten to dispel your doubts. This source of traffic can be very profitable. Here is an example. We got a task to promote a product, photo editor application. We received traffic on leads from Iraq and Iran. All the mobile operators were open to receive traffic. All in all, we gained 15k profit in one month. Moreover, only a couple of creatives have brought the entire profit.
• At the moment, TikTok has declared subscriptions a “grey vertical” and is actively banning them. We suggest using your unique apps. Bans will then occur less frequently, and accounts will live longer. Great if you can provide or create exclusive creatives for this source.

Hopefully, our advice will help you make the right choice and promote mobile apps as profitably as possible.