How our performance agency lives in the new reality. Latest news from Adsbalance

Adsbalance
2 min readMar 28, 2022

The last months have been particularly productive for our international agency. However some things have come as a great surprise for us. But most important is that we continue to work productively and increase our turnover. Let’s move on to the details.

We are proud that we started our partnership with a new ecom project, Cartlow. This is an online retailer of tech, gadgets and other everyday items. It is headquartered in Dubai. We can say that work is in full swing. We are testing Push traffic. Also we have launched an in-app traffic and are planning to launch ads in Tik Tok.

Likewise we are expanding our cooperation with Meitu. At the moment our buying team is promoting AirBrush, a photo editor belonging to the company’s portfolio. Earlier we successfully worked with another Meitus’ app, Beautyplusapp. And the results were quite good:

  • CR (install -> free trial) 6,9% (US) | 7,3% (UK)
  • CR (free trial -> paid subscription) 40%+ (US, UK)
  • fraud rationalisation (Project360): 0%

But let’s not bore you with the data! We want you to tell you more stories about our colleagues at the Adsbalance performance agency. And the first story is about our Business Development Manager, Irina Poryvai.

She is from Ukraine. For the last several years Irina lived in Bali, but recently returned to her homeland, where it became dangerous to stay after 24 February. Ira had a long and difficult trip getting out of the country. She is in Europe now and feeling good, continuing to work with her favourite clients. And most recently, Irina represented our company at the international SiGMA conference in Dubai.

On the left: Ira is leaving Ukraine. On the right: Ira at a conference in Dubai.

Even in a changing world, our agency continues to work as usual and grow not only in terms of financial performance, but also in the number of new employees. Follow our news here and on other platforms.

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